These leads are from Canadians interested in purchasing or refinancing their home. This includes a new home purchase, condo purchase, second mortgage, or using one’s home as equity. In general, these types of loans are $100,000+ and the consumer is interested in finding a good source for assistance in not only getting the best rate, but also working directly with the potential lenders. These leads are sold to mortgage lenders or mortgage brokers.
New Home Purchase
These leads are from Canadians seeking financing for a new home, apartment,
condominium, mobile home, etc., and are normally classified as owner
occupied.
Refinance
Refinance leads are any type of prospect seeking a new refinanced mortgage.
Scenarios include switching to a shorter term loan to pay off their
mortgage faster, or simple to get a rate and term refinance.
Home Equity/Cash Out
Home equity/cash out refinance prospects specifically seek a new mortgage
and want to use equity in their home for any number of reasons. In
other words, they are seeking access to cash. If you are a company
that primarily does seconds, these could still be a great source of
potential new business.
